In the heart of British Columbia’s East Kootenay region lies 107.5 2day FM (call sign CHDR-FM), a radio station that has established itself as the go-to source for adult contemporary music and local news for the Cranbrook community and surrounding areas.
History and Ownership.
The station has a relatively recent history compared to other Canadian broadcasters. It was approved by the Canadian Radio-television and Telecommunications Commission (CRTC) in 2007 and officially began broadcasting in 2008.
Originally, the station launched under the branding “The Drive.” However, in 2014, under the ownership of Vista Radio, the station underwent a rebranding and adopted its current identity as “107.5 2day FM.” This rebranding was accompanied by an adjustment to its music format to better serve local demographics. Vista Radio is a major broadcasting company in Canada, focusing on small and medium-sized markets.
Content.
Its format is defined as Adult Contemporary (AC), meaning its playlist is primarily comprised of the greatest pop and soft rock hits from the 1990s to the present. Its musical mix is designed to be enjoyable and family-friendly, ideal for listening at work or in the car.
The station’s programming focuses on being a daytime companion for its audience, with a strong focus on the local community.
