Listen here to a small niche within Melbourne’s radio and cultural spectrum, it’s called Niche Radio, a multicultural station.
Niche Radio is like that little café tucked away in an alley, where only those in the know venture.
As its name suggests, it doesn’t try to be “normal” or mainstream. It’s a station specifically designed to serve communities and address issues that the big stations ignore.
The Concept: On-Demand and multicultural radio.
Niche Radio operates primarily on the digital network (DAB+) and online.
Its model is very interesting because it functions almost like a live podcast platform. Instead of playing a single musical style all day, they divide their programming into blocks dedicated to specific niches:
Ethnic Communities: They have programs in various languages for the many immigrant communities in Melbourne.
Special Interests: You can find everything from health and wellness programs to blocks dedicated to technology, business, or local arts.
The Vibe: Intimate and Human
Because it’s not a giant corporate station, Niche Radio’s sound is much more relaxed. You don’t hear those “perfect,” heavily produced announcer voices; you hear real people talking about topics they’re passionate about.
