Press play and listen to one of Australia’s most beloved and listened-to radio stations, with a relaxing atmosphere and a unique style: Smooth FM 91.5, from Melbourne.
Smooth FM revolutionized radio in Australia when it launched in 2012. Its approach is unique: total relaxation.
Its goal was simple: to be an antidote to stress, traffic, and negative news.
Its music catalog is based on what they call “Easy Listening.” You’ll hear Michael Bublé, Adele, the Bee Gees, George Michael, Elton John, and Norah Jones. It’s a perfect blend of pop ballads, smooth soul, and feel-good classics.
The “Smooth Effect” on the Ratings
It was an incredible phenomenon. Before Smooth, it was thought that such a relaxed radio station couldn’t possibly reach number one.
However, Melbourne’s 91.5 FM managed to climb to the top of the ratings, proving that people (especially after the pandemic) were desperately seeking a peaceful refuge in the radio.
Station Style
Unlike KIIS or Gold, where the DJs tend to be very loud or jokey, Smooth’s hosts speak in a calm, warm, and comforting tone.
Familiar Voices: They’ve had celebrities like Robbie Williams, Michael Bublé, and even Cameron Daddo as presenters for music segments, giving it a “Hollywood star” feel but with a very low-key and elegant profile.
Fewer Interruptions: One of their promises is “more music and less talk,” making it ideal for listening for extended periods.
