Connect with Singapore, a Southeast Asian giant, with this alternative and youthful radio station, it’s called 973 FM.
Singapore’s “Indie” radio station
Unlike most stations in Singapore, which are owned by state-owned giants like Mediacorp or SPH Media, 973FM presents itself as a more independent and youthful alternative.
Its slogan, “Blasts that Last,” gives you a clue. They focus on a mix of current music and recent hits, but with a much less corporate feel.
Like everything in Singapore, the radio station reflects this mix of cultures, although its main content is in English (the language of business and youth there).
The Music profile.
973FM is a CHR (Contemporary Hit Radio) format station, but with a slightly more adventurous playlist: they feature a lot of Pop, Dance, and alternative music.
They give airtime to local artists from Singapore and Southeast Asia.
Digital presence and reach
This station has made excellent use of streaming. In a technologically advanced city-state like Singapore, 973FM is consumed extensively through apps and its website. In fact, for many international listeners, it’s the gateway to discovering what’s “cool” in Asia without going through the filter of large corporations.
