101 Gold, whose call sign is KVLC (101.1 FM), is a classic hits station licensed to Hatch, New Mexico, but primarily serving the Las Cruces and southern New Mexico area.
It is owned by Bravo Mic Communications, LLC.
Its transmitter is located in Rincon, New Mexico, while its operating studios are in Las Cruces.
🎶 Musical Format & Programming.
101 Gold KVLC’s main format is Classic Hits, with a repertoire that includes hits from the 60s, 70s, and 80s.
In addition to the classics, the station mixes oldies and rock/pop that evoke nostalgia.
Highlighted programs include Your Morning Show, Afternoon Gold with Jack Lutz, Cruisin’ In Cruces with Phil Villesquez on Sundays, and more.
🌟 What makes it special
It’s the go-to classic hits/oldies station for people who want musical nostalgia, throwbacks, and “the greatest hits” without the hassle.
It has a strong local identity: well-known shows, renowned DJs, and audience participation in the programming to maintain a connection with the Las Cruces/Southern New Mexico community.
Its mix of music and local programming gives it a more relatable feel than many stations that only play music without context.
